“There’s no shortage of articles out there promising a step-by-step guide to running a 6-figure crowdfunding campaign. You know the ones. The “How to make $1m on Kickstarter in 10 days!” or “5 easy steps to a $100k campaign” types.
And while the numbers alone in those headlines should be enough to set off alarms, I understand if you still want to believe there are shortcuts to a viral campaign.
Hell, I wanted to believe.
When we started researching for our own Kickstarter campaign for the Unsplash Book, we read most, if not all of them. And after wading through the muck we came out on the other side mostly unscathed with a holistic view of what it takes to plan, build, and launch a successful campaign.
And we’ve seen some incredible successes in the 2 weeks since launching: hitting more than 50% of our $75k goal in less than 48 hours and being selected and featured by the Kickstarter staff.”