What needs to be done before you launch your campaign.
wo weeks ago, Cathryn and Allen launched the “SELF Journal” on Kickstarter.
28 hours later it hit their funding goal of $15,000, and now it’s earned over $100k.
But they didn’t just launch and hope for the best. They collected 3,235 emails of people who would be interested in their product, and they did it all in under 3 months.