About
In this blog we’ll work to set the record straight and emphasize how crucial a solid rewards program is to a successful campaign. Besides the fact that a rewards campaign is an unparalleled opportunity to develop ideas, test products, build on branding and secure market validation, it is also an opportunity to engage and build lasting relationships with fans, customers, advocates and potential future investors. This said, planning for the delivery of a product or experience to your backers that is meaningful, unique and memorable with real value will be a top priority prior to campaign launch.