“Crowdfunding sites are online places where people solicit help in funding their product ideas, and investors find cool products to support. But how do you actually sell your product and stand out from the crowd? By making a well-executed and entertaining support video.
We live in a very visual society. Long before the Internet or televisions, people got their information through the written or spoken word via newspapers and radio. Once TV became the consumer’s choice for content delivery, advertisers were clamoring to run commercials to get their products known. In half a century, we’ve gone from three networks telling us what we’ll watch to visual candy available anytime, anywhere via YouTube and beyond, allowing us to be in control of our viewing content. We’ve become a society dependent on visual information and the best way to get any message across is through the use of video. So it would make sense that if you’re looking to get the attention of financial backers for your gizmo that you have a video to show it off. “