“If you’re planning to crowdfund a project (through Kickstarter, for example), few things will give you a leg up like creating a solid video to explain and pitch your idea. According to Kickstarter, projects with videos succeed at a much higher rate than those without (50% vs. 30%).
Videos work for a lot of reasons, not the least of which is the fact that video gives you the opportunity to be personable in a way text simply will not allow. Depending on the nature of your project, this means you can use video to showcase whatever potential backers will value—your professionalism, your creativity, your communication skills or even your sense of humor. This guide will provide you with a quick but thorough checklist for creating crowdfunding videos that work.”