Providing creative’s & entrepreneur’s with the resources needed to successfully crowdfund & grow their creative or entrepreneurial projects, while retaining 100% ownership.
It all started with a little “buddy” project called Rise & Shine:
The Jay DeMerit Story – a documentary chronicling Jay DeMerit’s incredible journey from Sunday park soccer league to the 2010 World Cup.
Inspired by Jay’s story of “perseverance, hard work, and relentless belief,” we decided to dream just as big. We built Rise & Shine’s crowd funding strategy using an all new-media approach.
We discovered ways to maximize online interactions and developed a brand via engagement & advocacy on social media channels (which until then were rarely used jointly). Rise & Shine quickly spread across the web within niche, online communities.